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VBI Global conducted qualitative research with 50 Vietnamese entrepreneurs operating successfully in international markets. Results revealed 10 skills that consistently appeared and were rated as decisive factors.

International skills
The skillset for the global stage

Top 5 Essential Skills

  1. Cross-cultural communication — adjusting how you speak to your partner's cultural context.
  2. Interest-based negotiation — finding win-win solutions instead of taking rigid positions.
  3. Managing ambiguity — operating effectively even with incomplete information.
  4. Building trust quickly — establishing credibility in environments with no relationship history.
  5. Systems thinking — seeing hidden connections between factors in a new market.

“None of these skills can be learned from books. They only form through real-world collisions and serious reflection.”