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One of the most common bottlenecks at the scaling stage is founders/managers doing work that could be automated. This doesn't just waste time — it creates single points of failure and limits the company's growth velocity.
Based on auditing 30+ Vietnamese startups at the 20-100 person stage, we've compiled a prioritized automation roadmap.
Phased Automation Roadmap
20-30 people — Foundation automation: Employee onboarding (Notion + Loom), invoicing and payment follow-up (Stripe + Zapier), weekly reporting (Airtable automation). 30-60 people — Sales and marketing automation: Lead nurturing (HubSpot sequences), content calendar and scheduling. 60-100 people — HR and finance automation: Payroll and benefits (Deel or Remote.com), expense management (Brex or Ramp), performance review automation.
“Every process you automate is a process you don't need to hire for. At the growth stage, this is a real competitive advantage.”