News podcast

Ready to play
1×
0:007:00

One of the most common bottlenecks at the scaling stage is founders/managers doing work that could be automated. This doesn't just waste time — it creates single points of failure and limits the company's growth velocity.

Based on auditing 30+ Vietnamese startups at the 20-100 person stage, we've compiled a prioritized automation roadmap.

Ops automation
Automation in the right places frees capacity for higher-value work

Phased Automation Roadmap

20-30 people — Foundation automation: Employee onboarding (Notion + Loom), invoicing and payment follow-up (Stripe + Zapier), weekly reporting (Airtable automation). 30-60 people — Sales and marketing automation: Lead nurturing (HubSpot sequences), content calendar and scheduling. 60-100 people — HR and finance automation: Payroll and benefits (Deel or Remote.com), expense management (Brex or Ramp), performance review automation.

Every process you automate is a process you don't need to hire for. At the growth stage, this is a real competitive advantage.

Tran Minh Quan, Managing Partner Mekong Capital