Overcoming Local Bias to Play the Global Game

Local bias is the psychological tendency to naturally believe that what we're used to is best. For entrepreneurs, this manifests as applying Vietnamese business models to foreign markets without adaptation — and wondering why it doesn't work.

Recognizing Your Own Bias

Signs you're being controlled by local bias: you start explanations with "In Vietnam we usually do it this way..."; you're surprised when your processes don't fit a new market; you seek Vietnamese customers first even when the target market is multinational. The solution: actively seek diverse perspectives, ask questions before drawing conclusions, and build multicultural teams early.